# vDesign vs Lovart

> Lovart is an AI design agent built on many image and video models, on credits. vDesign's agent writes designs as editable layers in a text file, on the model you choose, free for individuals.

## In short

Lovart calls itself an AI design agent. From one conversation it orchestrates many image and
video generation models to produce logos, brand kits, social graphics, packaging, mock-ups
and short video ads, on an infinite canvas, with plans that run on credits.

vDesign's agent writes the design itself, element by element, as a `.vd` file: text you can
retype, shapes you can move, colours held as named tokens. It runs on the model you choose,
and it is free for individuals.

## Where each one wins

**Choose Lovart** when the work is generated imagery: photoreal product shots, illustration,
video ads, and many visual variations from one brief.

**Choose vDesign** when the work is layout: a poster with the right date on it, a menu, a
brochure, slides, brand guidelines. Every word stays text, every element stays editable, and
the next change is a sentence to your assistant or a drag on the canvas.

## Side by side

| | vDesign | Lovart |
| --- | --- | --- |
| How it designs | Writes layout, text and vectors as an editable file | Orchestrates image and video generation models |
| Models | Any, through your assistant or your own key, local included | Lovart's choice of models |
| Editing | Every element is a layer, by hand or by asking | On its canvas, with generation tools |
| Cost for individuals | Free, no credits | Free tier and paid plans, on credits |
| The result | A `.vd` file you keep, readable by any model | Exported images, video and files |
| Your brand | A brand made from your site, guidelines or tokens; designs are checked against its rules | Brand kits produced in a session |
| Assistants | Claude, ChatGPT and any MCP app can drive it | Lovart's own agent |

## Using both

Generate the hero photograph or illustration in an image model, then add it to a vDesign
design where the headline, the offer and the date stay text, easy to correct and easy for
the next model to update.

## Questions

### Does vDesign generate images?

vDesign builds designs from shapes, text, icons and the images you add, rather than generating pictures. For a generated photo or illustration, make it in an image model and add it to the design.

### Can I edit everything vDesign's agent makes?

Yes. Every text box, shape and colour is a layer on the canvas and a line in the .vd file, so you can change it by hand or by asking again.

## Sources

Facts about other products checked on 2026-10-28.

- [Lovart - agentic design platform](https://www.lovart.ai/tools/agentic-design-platform)
- [AI Tools Atlas - Lovart pricing](https://aitoolsatlas.ai/tools/lovart/pricing)